The COVID crisis has turned the world
upside down. Businesses across the globe are hit hard by this pandemic that is
showing no sign of slowing down. If you are a wedding photographer and finding
it hard to deal with the situation, then you can read this, wherein we have
listed a few are points which would help you whether you are a small-town
photographer or one of the best candid wedding photographers in Mumbai.
The zero demand for wedding photographers
due to the strict lockdown is slowly picking up, as people are organising small
intimate marriages. However, it will take a while before everything comes back
to normal. Therefore, whether you are one of the top candid wedding photographers in Udaipur or a minor photographer,
you have to make some changes in your business structure to cope with the
situation in a much better way.
How COVID has affected the wedding photography business?
1). Photoshoots are canceled as the government
has clamped hard in enforcing social distancing. This has led to a huge dent in
your savings, as you have to buy all the necessary out of your savings as there
is no regular income.
2). As the photoshoot is canceled under the
natural disaster clause, you cannot even seek compensation from those who have
hired your services and then have to cancel it due to the strict lockdown
protocol.
3). As the COVID pandemic is showing no
sign of slowing down and any vaccine that would help stop it is still months
away, the chances of your future projects look uncertain.
4). Just like other businesses, you will
find it hard to estimate future revenue targets. This will affect your future
planning which can hurt the overall growth of your photographic agency.
5). As the business has grinded to a halt,
you may face the prospect of terminating the services of your employees.
As a wedding photographer, you have to
grapple with these challenges. Now we will tell you how you can cope with the
situation and ensure that your business survives this pandemic.
How to cope with this situation?
1). The first part is to strictly maintain
the social distancing protocols that are announced by the government. If your
clients find that you are taking every precaution to ensure that the spread of
the virus is limited, then they will get confidence in hiring your services.
2). You must stick to your timelines and
try to complete the editing of your photographs and deliver it to the client on
the due date itself or before (if possible). This will create a positive impact
on the minds of your customers and the word of mouth will ensure that you get
more projects in the future.
3). You should reduce your spending on new
equipment (if possible).
4). Learn new camera techniques and editing
skills to ensure that when things head to normal you can improve the quality of
your service.
5). Invest in marketing activities.
6). Make sure all your past account
receivables are cleared.
If you follow these steps, then you will be
in a better position when the world is free COVID from the crisis.
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